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| Mobile Gaming faces mass-market challenge |
| Italy is the most surprising market in Europe: an 80 million euro turnover in 2005 with an increase of 50% in comparison with 2004. In a country where the number of SIM cards (in the 2007 there will be 25 million subscribers to UMTS services) exceeds the total number of the population and where the turnover of mobile VAS has collected 1 billion of euro in 2005, mobile gaming is gearing up to face a tremendous growth also favoured by new trade politics started by mobile operators (source: School of Management of the Polytechnic of Milan). |
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| Why mogaFORUM? |
| The main actors of the mobile gaming market (mobile operators, publishers, developers, hardware manufacturers and the press) will meet in order to confront their own vision on the Italian market and on the South European one, to illustrate plans, future strategies and forecasts of the growth and evolution of the business. |
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| Why participate? |
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All the most important people involved in mobile gaming together in the same location
Trend, statistics and Italian market reports
Partecipation of mobile operators from southern Europe
Media coverage |
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| Program of the day |
| Morning (9:30 - 13:30) |
Break (13:30 - 14:30) |
Afternoon (14:30 - 16:30) |
• 9.30-10:
guests registration
• 10-13:
1st roundtable
• 13-13.30:
mobile gaming awards |
• 13.30-14.30:
networking lunch |
• 14.30-16:30:
2nd roundtable |
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| Key points |
• Internal structures or outsourcing?
• Content aggregators, yes or not?
• What opportunities for new entries?
• The devices technological evolution.
• PR, marketing and street date applied to mobile gaming.
• South of Europe: a growing market? |
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